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What Questions Should You Ask Yourself When You Select Your Domain Name for Your Home Business?

So you want to be an Internet superstar, work from home and earn six figures cool we are working on doing just that. In previous articles we have discussed figuring out what you want to do for your home business another term for this is finding your niche.

We then discussed a few different programs available to help you if you are a Veteran, or Single mother. (There is a lot more of this to come)

We will now discuss step three in designing your income producing website.

Proper domain name selection.

When selecting a domain name there are a couple of key questions you should ask.

Is my domain name easy to remember?

When purchasing a domain you want to keep it as short as possible and avoid hyphens whenever possible. For example H-B-S.biz is much easier to remember then Home-Business-Success.biz. In this case we bought both names. We use the shorter domain to put on business cards, flyers, and brochures. When a person types in H-B-S.biz they are automatically forwarded to our long domain website. The long domain URL has two of our keywords in it, which should help with the search engines. The bottom line is the shorter and more memorable the domain the better. It is suggested to put keywords into your domain name wherever logically possible. Try to keep the domain short and use a maximum of three words. If you want to brand your company you can insert your company name in the domain. Be as specific as possible, for example if my company was called: XYZ marketing and one of my websites was about Home business I could purchase the domain XYZHomebusiness.com. In, this example we have both our company name and keywords, so this would be a good domain name to choose. With some niches such as Home business the competition is tough so as in our case you might have to settle for a domain name with hyphens in it. Try to avoid it but it is not the end of the world.

Has anyone owned the domain prior to me?

When I was first looking for a domain name for H-B-S, I was happy to discover that Home-business-xxxxx.com was available so I bought it. Big mistake. We proceeded to build the page and gather incoming links as well as doing some manual submissions to directories. After a few weeks we noticed that our site was not getting crawled by the search engines. We also noticed that any emails I sent to Jeff using the new domain got blocked by his email spam program “Spam Cop”. We both wondered what the heck was going on. It was then I started to do some investigation to find out if someone else had owned the domain name prior. There are a number of ways you can check this. The first way is to go to Alexa.com and use the Wayback machine. Check to see if the site has ever been published on the net before. If the site is about Gambling, or a Pill store I suggest you look for another name.

Should I only buy a .com URL? Two years ago I would have said yes, however, today a .biz URL is fine. A majority of people who surf the net are aware of the .biz extension and your customers should also be able to remember it easily. As with the hyphen example above if you can get the .com and a spammer has not used it in the past go ahead and get both the .biz and .com versions.

Should I buy all the extensions available? In a nut shell yes! With the cost of a domain name starting at around $7.00 each I suggest for peace of mind and future growth you buy the .com, .biz and .org variations of your domain name. I know of a case where a person put up their site and built it for six months very successfully. Well about three months later the person discovered someone had bought the .biz version of their URL and was trying to steal traffic. Listen you are investing in your future success, spend a few extra dollars now to avoid a potentially major headache in the future.

Should I buy a domain name from a Domain auction? You should save your money. There are thousands of combinations of domain names that will fit your business. Take that money and invest it into your website promotion perhaps through Pay per click or pay for submission to a few of the upper level directories.

I hope this article has helped you and will make your domain name selection easier and more profitable.

Stephen Mistretta is a Freelance Writer and a Partner in the Work At Home Website http://www.Home-Business-Success.biz

Our goal is to cut through the garbage and find the programs and products that actually make you money.

Whats In A Name: Selecting the Right Business Name

With all that’s written about selecting a domain name, I thought I would address the ART of selecting a name for your business. It’s by no means an easy task or one that should be taken lightly. So here we go.

Ask 500 people, already in business, how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their business name. Even if the business is named after their own birth name, there’s probably a reason why this was done.

When you open a business, in a sense, you are giving birth. This new birth was created from an idea by you or your associates. It will have its own bank account, it’s own federal identification number, it’s own credit accounts, it’s own income and it’s own bills. On paper, it is another individual! Just as if you were choosing a name for an unborn child, you need to spend considerable time in deciding upon your business name.

There are several reasons why a good business name is vitally important to your business. The first obvious reason is because it is the initial identification to your customers. No one would want to do business with someone if they didn’t have a company name yet. This makes you look like an amateur who is very unreliable. Even if you call your company “Bill’s Lawn Service”, a company name has been established and you are indeed a company. People will therefore feel more comfortable dealing with you.

Secondly, a business name normally is an indication as to the product or service you offer. “Joan’s Typing Service”, “Karate Club for Men”, “Jim-Dandy Jack-of-all-Trades”, “Main Street Laundry”, “Missy’s Gift Boutique” and “Star Publishers” are all examples of simple business names that immediately tell the customer what product you offer.

However, most people will choose the simple approach when naming their business. They use their name, their spouse’s name, their children’s names or a combination of these names when naming a business. The national hamburger-restaurant chain “Wendy’s” was named after, owner, Dave’s daughter. Actually, research has proven that these “cutesy” names are not the best names to use for a business. Many experts claim that it makes the business look too “mom-and-pop-sie.” But this depends on the business. If you are selling something that demands this mood or theme to appeal to your market, it’s okay to use this approach.

Names like, “Sensible Solutions”, “Direct Defenders”, “Moonlighters Ink”, “Printer’s Friend”, “Strictly Class”, “Collections and Treasures”, and “Starlight on Twilight” are all good examples of catchy names. These types of names relate to your product or service but serve as a type of slogan for your business. This is a big help when marketing.

When you name a child, you may not decide upon a definite name until after they are born. Hospital nurseries are loaded with “Boy” Smith and “Girl” Jones name tags. You do this because a name is sometimes associated with a type of personality. Somehow, I don’t think Tarzan and Jane got the message, “Boy”? (dah!). When you name a business you may need to wait until you have a product or service to sell and then decide upon a business name before going into the business itself because your business name should give some clue as to what product or service you are selling. A business named “Joe’s Collections” normally wouldn’t sell car parts and a business named “Charlie Horse” would not sell knitting supplies.

To generate ideas – begin looking at business signs everywhere you go. Notice which ones catch your eye and stick in your mind. Try and figure out “why” they stuck in your mind. Naturally, the business “Dominos Pizza” sticks in your mind because it is nationally known. These don’t count! Look around and notice the smaller businesses. Take your time. Within a few days you should be able to come up with a few potential business names.

Then, when you finally find a few names you really like – try reciting them to other people and get their opinion. It won’t be long until your business will have the proper name that will carry it through it’s life!

A final thought. Are they kidding? What your company does or long product description, domain names?

Try VeryLongBusinessNamesThatAreHardToRemember.com (and enter it without a typo)?

Well maybe it’s just me; but what happened to KISS (Keep It Simple Stupid)?

About the Author —- Jim Capobianco, the author of “10 Steps to Your Own Home-Based Business”, has been self-employed for over 25 years, both on and off line. At his web site, Cap-Tech.com and in his newsletter, The Cap-Tech Times, he shares his experience and expertise when it comes to owning your own business. Come pay a visit at: http://www.cap-tech.com